LOGO FOLIO
A sample of the various logos created throughout my career; while many of these projects lasted months with numerous options and rounds, others were designed and approved in a few short weeks.
I have many, many additional samples. Reach out if you’d like to see anything specific.
UPWORK
Functioning as Design Director/Designer and working in tandem with the team at Alto, I developed the visual direction of the campaign identity; working closely with Creative Director Jeff Dryer. From tagline treatment, to social, digital, and OOH assets. Then building a campaign guideline to be used by Upwork and their future creative partners to create future brand communications.
The initial task was developing a type system that matched the creative strategy of “a work revolution.” We wanted the look to feel influenced by protest posters, bold and direct, but have the approachability and accessibility you expect with a brand.
We enlisted Jordan Scott as Animator, and was the absolutely perfect candidate to help develop the motion theory of the identity. I provided design frames, some direction, and then let Jordan do his thing. He started out with the film end card, and from there we built out the greater identity; moving into social, digital, and digital out of home assets.
I also participated in the photoshoot process; offerring point of view on racial makeup of candidates, thoughts on locations, and offering wardrobe insights keeping palette in mind when the shots make it to layout.
Once the digital and social campaigns were underway, they were followed up an out of home campaign.
UNDER ARMOUR
Under Armour turned to Warm & Fuzzy for the release of their latest iteration of their SlipSpeed shoe line. Tasked with creating a visual language that matched the cutting-edge product, I partnered with W&F Co-Founder Andrew Jerez to develop a dynamic design system Warm & Fuzzy could utilize for a new SlipSpeed campaign.
The Warm & Fuzzy team implemented and built-upon the static design system, created 3D models and generated a slick motion theory to bring the shoes to life in animation.
The Design System was utilized for a variety of feature-specific content that highlights all of the tech that has gone into the new Under Armour SlipSpeed™ catalog.
Below is a collection of some of the original style frames designed for the campaign.
BIJAN’S DIJON TEEJON
To celebrate the start of star Running Back Bijan Robinson’s national tour for his gourmet condiment Bijan Mustardson, I worked with the creative team at CALLEN to design this 90s nostalgia shirt inspired by the work of sports graphics legends the Costacos Brothers.
It really worked out that all the dates and cities line up perfectly with Bijan’s Atlanta Falcons NFL game schedule. Lucky I guess.
It really worked out that all the dates and cities line up perfectly with Bijan’s Atlanta Falcons NFL game schedule. Lucky I guess.
The images used for the design were manipulated shots taken while Bijan was playing with the Longhorns. All of the previous team and sponsor branding was cloned-out; the uniforms were amended to Bijan Mustardson brand elements, and to reflect Bijan’s current number; and all footballs were replaced with product or foods made better with delicious dijon.
Bijan’s Dijon Tour Tees are available now! Get yours today; it’ll break your mouth’s ankles.
THE CHAIN
SMOKERS
I was approached by Creative Director Chris Berdine who was working directly with The Chainsmokers (TCS) about working with them. He had been recomended to me by a former colleague, and wanted to discuss building out a custom typography treatment for TCS to help promote an upcoming release; potentially being used in the album art.
In the process I developed a suite of designs that all lived in the same family. To sell through the idea that the designs can be used as a collection rather than being considered as individual options I needed to show them in context to show their potential.
These intial design concepts were so well recieved that not only was the logo suite approved, the look and feel of the posters was requested to be applied to the album art and subsequent promotional materials.
To tease the album release and get their fanbase excited, the band released two singles off the album, “High” and “iPad”. They also released remix eps of both singles. The artwork for each was designed to live in the same ecosystem. We also branded their site with the new album art, and delveloped a new merchandise line featuring art from So Far So Good, iPad, and promo posters.
The Chainsmokers were seemingly everywhere in the months leading up to the release. From performing at the Super Bowl and The Late Show, to being featured in Apple’s Worldwide Developers Conference.
To coincide with the release of the album, lyric music videos were made for each of the album’s tracks; each being branded for consistency. Combined, these videos have been viewed over 10.9 million times.
A few weeks after the album was released I got a DM with the craziest thing. Apparently a 24-year-old woman living in Wales decided to get my handwriting tattooed on her forearm. First time for everything right? Then a couple weeks after that I got another DM with another tattoo. One thing you can definitely say about these guys, they’ve got a dedicated fanbase.
