LOGO FOLIO
A sample of the various logos created throughout my career; while many of these projects lasted months with numerous options and rounds, others were designed and approved in a few short weeks.
I have many, many additional samples. Reach out if you’d like to see anything specific.
GOOGLE PIXEL
That’s Google AI. A series of that showcase the he fun in – and everyday use cases of –Google Pixel’s leading AI capabilities. A series of 0:15s that showcase a single feature, and a multi-feature supercut.
My role was as Creative Lead (CD-Art).
ECD Kevin Butler Creatives Kristina Krkljus, Meredith Karr, J. Collins, David Oswald Producers Travis Roever, Joe Haldeman, Adam Perloff Production Company Smuggler Directors Fenn O'Meally, Henry-Alex Rubin DOP Arseni Khachaturan Editing Company Cabin Edit Los Angeles Editors Randy Baublis, Jojo King, Brian Meagher Color Company3 Los Angeles Colorist Kath Raisch Post Production Cabin Los Angeles Launch May 2024
UPWORK
Functioning as Design Director/Designer and working in tandem with the team at Alto, I developed the visual direction of the campaign identity; working closely with Creative Director Jeff Dryer. From tagline treatment, to social, digital, and OOH assets. Then building a campaign guideline to be used by Upwork and their future creative partners to create future brand communications.
The initial task was developing a type system that matched the creative strategy of “a work revolution.” We wanted the look to feel influenced by protest posters, bold and direct, but have the approachability and accessibility you expect with a brand.
We enlisted Jordan Scott as Animator, and was the absolutely perfect candidate to help develop the motion theory of the identity. I provided design frames, some direction, and then let Jordan do his thing. He started out with the film end card, and from there we built out the greater identity; moving into social, digital, and digital out of home assets.
I also participated in the photoshoot process; offerring point of view on racial makeup of candidates, thoughts on locations, and offering wardrobe insights keeping palette in mind when the shots make it to layout.
Once the digital and social campaigns were underway, they were followed up an out of home campaign.
FOCUS FEATURES
Working with Watson Design Group, I designed a merchandise line for the film Lisa Frankenstein. The movie is a period piece taking place in the 1980s. It features a lot of music from the era, and was an influence in the aesthetic approach for the merch.
We also worked worked with the Focus Features team on merch for the Ethan Cohen and Tricia Cooke film Drive Away Dolls.
One of the funniest lines from the film was delivered by Margaret Qualley after being invited to an all-woman make-out party at a local pizzaria: “Shit happens when you eat at Uncle Gino’s.” Something about that line really tickled me. So much so I put together a merch line and loose identity for the imaginary pizza parlor.
One of the funniest lines from the film was delivered by Margaret Qualley after being invited to an all-woman make-out party at a local pizzaria: “Shit happens when you eat at Uncle Gino’s.” Something about that line really tickled me. So much so I put together a merch line and loose identity for the imaginary pizza parlor.
Merch has been restoked and available now at the Focus Features Shop.
DON’T
COOK BOOK
Postmates wanted to stand out among its competitors in the food delivery market. In a quarantine that saw everyone try cooking or baking, Mother LA played off the moment to create a cookbook to help people “don’t cook”. The Don’t Cookbook contains popular food ‘recipes’, only every recipe ends with a QR code to scan that lets you order the food directly from a nearby restaurant. Filled with artwork, jokes and thoughtful design the book entertains readers as they wait for food to arrive.
The first run of the book sold out in under an hour. There’s now a waiting list of 1000+ people for the second pressing. Visit dontcookbook.com to sign up for the waitlist.
Recognition: Bronze Cannes Lion, D&AD Yellow and Wood Pencils
Press: Hypebeast, AdAge, AgendySpy, Muse by Clio, and Trendhunter
Recognition: Bronze Cannes Lion, D&AD Yellow and Wood Pencils
Press: Hypebeast, AdAge, AgendySpy, Muse by Clio, and Trendhunter
"The perfect package: a good idea, a concept right for the brand, a great name, great writing. The absolute harmonious blend of inspiring ideas and beautiful execution."
