LOGO FOLIO
A sample of the various logos created throughout my career; while many of these projects lasted months with numerous options and rounds, others were designed and approved in a few short weeks.
I have many, many additional samples. Reach out if you’d like to see anything specific.
SUBURBAN COLLECTION
For more than 50 years, Chili's has been the mainstay for first dates, post-game dinners, birthday celebrations and parking lot hangs. With Chili's gaining new fans like never before and tasting, looking and feeling better than ever, it's time to give guests a new way to wear their Chili's love beyond the booth.
Meet the Suburban Collection, where comfort is king and the only real dress code is that you show up dressed. Think oversized fits, cozy layers and easy pieces made for wherever the day takes you, from running errands to sliding into a red booth for dinner and margs with friends. The lineup mixes rugby shirts, hoodies and tees with delightfully specific pieces that could only come from Chili's, including a crewneck that turns your arms into a Fried Mozz cheese pull and a Baby Backs necklace. Nostalgic, proudly unserious and uniquely cool, Chili's pride has never looked better.
Agency: It’s Advertising Time, CCOs/Creative: Matt Sorrell and Jon Marshall, EP: Amy Berriochoa, Merch Design: J. Collins, Retouching Veil and Dagger Studio, Production Co: Exposure NY, Photographer: Danielle Levitt, Producer: Mariano de la Torre, Wardrobe Stylist: Caitlan Hickey, Makeup Artist: Amber Dreadon, Prop Stylist: Lizzie Lang, Talent: Emma Rogers, Lauren Sears, Aviwe Mayekiso, Aidan Borsay, Dru James, Client: Chili’s Grill & Bar
GOOGLE PIXEL
That’s Google AI. A series of that showcase the he fun in – and everyday use cases of –Google Pixel’s leading AI capabilities. A series of 0:15s that showcase a single feature, and a multi-feature supercut.
My role was as Creative Lead (CD-Art).
ECD Kevin Butler Creatives Kristina Krkljus, Meredith Karr, J. Collins, David Oswald Producers Travis Roever, Joe Haldeman, Adam Perloff Production Company Smuggler Directors Fenn O'Meally, Henry-Alex Rubin DOP Arseni Khachaturan Editing Company Cabin Edit Los Angeles Editors Randy Baublis, Jojo King, Brian Meagher Color Company3 Los Angeles Colorist Kath Raisch Post Production Cabin Los Angeles Launch May 2024
UPWORK
Functioning as Design Director/Designer and working in tandem with the team at Alto, I developed the visual direction of the campaign identity; working closely with Creative Director Jeff Dryer. From tagline treatment, to social, digital, and OOH assets. Then building a campaign guideline to be used by Upwork and their future creative partners to create future brand communications.
The initial task was developing a type system that matched the creative strategy of “a work revolution.” We wanted the look to feel influenced by protest posters, bold and direct, but have the approachability and accessibility you expect with a brand.
We enlisted Jordan Scott as Animator, and was the absolutely perfect candidate to help develop the motion theory of the identity. I provided design frames, some direction, and then let Jordan do his thing. He started out with the film end card, and from there we built out the greater identity; moving into social, digital, and digital out of home assets.
I also participated in the photoshoot process; offerring point of view on racial makeup of candidates, thoughts on locations, and offering wardrobe insights keeping palette in mind when the shots make it to layout.
Once the digital and social campaigns were underway, they were followed up an out of home campaign.
FOCUS FEATURES
Working with Watson Design Group, I designed a merchandise line for the film Lisa Frankenstein. The movie is a period piece taking place in the 1980s. It features a lot of music from the era, and was an influence in the aesthetic approach for the merch.
We also worked worked with the Focus Features team on merch for the Ethan Cohen and Tricia Cooke film Drive Away Dolls.
One of the funniest lines from the film was delivered by Margaret Qualley after being invited to an all-woman make-out party at a local pizzaria: “Shit happens when you eat at Uncle Gino’s.” Something about that line really tickled me. So much so I put together a merch line and loose identity for the imaginary pizza parlor.
One of the funniest lines from the film was delivered by Margaret Qualley after being invited to an all-woman make-out party at a local pizzaria: “Shit happens when you eat at Uncle Gino’s.” Something about that line really tickled me. So much so I put together a merch line and loose identity for the imaginary pizza parlor.
Merch has been restoked and available now at the Focus Features Shop.
