Advertising // Design // Print Production
Postmates wanted to stand out among its competitors in the food delivery market. In a quarantine that saw everyone try cooking or baking, Mother LA played off the moment to create a cookbook to help people “don’t cook”. The Don’t Cookbook contains popular food ‘recipes’, only every recipe ends with a QR code to scan that lets you order the food directly from a nearby restaurant. Filled with artwork, jokes and thoughtful design the book entertains readers as they wait for food to arrive.

Agency: Mother LA // Client: Postmates
Launch: 2021
The first run of the book sold out in under an hour. There’s now a waiting list of 1000+ people for the second pressing. Visit to sign up for the waitlist.

Recognition: Bronze Cannes Lion, D&AD Yellow and Wood Pencils
Press: Hypebeast, AdAge, Muse by Clio, and Trendhunter

Francesca Tenenbaum
Head of Words, Here Design
"The perfect package: a good idea, a concept right for the brand, a great name, great writing. The absolute harmonious blend of inspiring ideas and beautiful execution."