DON’T COOK BOOK
LOGO FOLIO
WARM & FUZZY
MODERN LOVE
BEATS BY DRE
NICKELODEON
JÄGERMEISTER
BOOMTOWN
PROTEST POSTERS
BAND MERCH
DESIGN LECTURE
BIO
J. Collins is a Brand Designer, Creative Director, and Media Artist based in Long Beach, California. Since 2005, he has collaborated with design studios, advertising agencies, and entertainment branding studios across LA.
CLIENTS
Mother, TBWAChiatDay, MAL for Good, Phenomenon, Anomaly, The Many, CPB, BUCK, Imaginary Forces, Prologue, Trailer Park Group, Mocean, Los York, Royale, Warm&Fuzzy, and more.
BRANDS
Amazon Prime Video, Apple TV+, Beats, Campari Group, Coca-Cola, Columbia Records, Converse, Disney, Hulu, Netflix, Nike, Mattel, Microsoft, Paramount+, Postmates, Viacom, and more.
CONTACT
Email: hello@jcollins.com
Insta: @jcollins.design
©2021 jmcdw,inc.
NICKELODEON
Studio: Royale // Client: Nickelodeon
In the 90s Nickelodeon had a stint of promos featuring animated characters singing doowop songs. They were extremely popular, and became a hallmark of their brand during that time. One of the more recognizable, and the client's direct reference point was “Here With My Friends".
Aesthetically, I wanted to give the characters in our new spot "kid-made" feel. The idea being, that not only are our Nick viewers interacting with a the characters, but it’s a character that they could have made. They’re playing with their imagination. They wake up, and brush their teeth together. They goof around together. They play, and go to school together. And, of course, they watch Nick together.
