Studio: Royale // Client: Nickelodeon
In the 90s, Nickelodeon had a stint of promos featuring animated characters singing doo-wop songs. They were incredibly popular, becoming a hallmark of their brand during that time period. One of the more recognizable promos, and the client's direct reference point, was "Here With My Friends".

Aesthetically, I wanted to give the characters in our new spot a "kid-made" feel. The idea being, not only are our Nick viewers interacting with the characters,but they are characters they could have made. Playing with their imagination: they wake up and brush their teeth together, go to school and play together, goof around together, and of course, they watch Nick together.