Studio: The Many // Client: Ubisoft
The creative team of Ben Beale and Rory Forrest were the leads on this project. For months they had written and boarded-out this spot. It had complete buy-in and two weeks before production started, a shift in direction came up. A spot that had intended to be completely live action, now needed to include gamer interaction.
My idea was to include the gamers, controlling the action while in the action. Crashing through walls, flying off roofs, all of it. This kept the some of the orginal idea intact, while incorporating the gamers, and reinforcing the notion of the multi-player game being an immersive experience.