Studio: Troika // Client: ABC Network
Art Direction // Style Frames
With today’s landscape rapidly evolving, ABC’s leadership group recognized the brand needed to adapt to meet shifting audience expectations and reinforce the relationship between brand, content, and platform. In an effort to extend the current brand language to include movement and energy, this lighting concept was developed. The idea was that the ABC logo itself housed the energy, and when unleashed, the worlds and characters of their properties were unleashed. While each one, unique and vastly different from the other, what unifies them is ABC.
In a strange turn of events, I did these style frames and got them approved at one agency and saw them finished up at another while on another project. If that doesn’t perfectly incapsulate the freelance scene in LA I don’t kno what does. The below frames are the final renders done by the fine folks at Troika.